The Benefits of Integrating a Data Transaction Engine

The Phoenix Global (PHB) project is an enterprise-scale blockchain solution built with the consumer in mind. It primarily works to make next-gen consumer applications more private, interactive, and connected. In addition, it comprises a built-in data transaction protocol to Phoenix Global Virtual Machine, which increases B2C trust, ensures consumer data ownership and security, and provides decentralized, encrypted data storage. What is a Data Transaction Engine? In essence, blockchain is a database technology with properties that are not unique individually but together uniquely store, verify, and exchange data. Phoenix Global proposes a data transaction engine that allows businesses to increase consumer data ownership and security, enhancing business-to-customer (B2C) trust.  Businesses need pure and consistent consumer data to get an overview of a customer and offer exceptional service. However, organizations often need to duplicate 20-40% of their consumer data records, resulting in many inefficiencies. Because of this, a business needs to integrate a robust data transaction engine to match, deduplicate, and meld these records.  In the B2C space, the number of records runs into the millions or tens of millions. Businesses struggle to wash up duplicates in such volumes without innovative and practical tools. Benefits of Integrating a Data Transaction Engine Integrating a data transaction engine can hugely impact y...