Top Iconic Brands that Have or Plan to Venture into Metaverse

The internet’s potential is becoming more visible to millions of users around the world. A few decades ago, the internet’s acceptance rate was lower since individuals were unfamiliar with the innovative network. However, users began to rely on the web as part of their everyday life as years went by. Conversations around metaverse concepts are also gaining similar attention on the internet. By definition, a metaverse represents a digital universe where users interact through augmented or virtual realities. Metaverse further applies blockchain technology to enhance this digital environment with decentralization. While it may seem far-fetched, several prominent companies are already leveraging the ecosystem to build an online presence. At the same time, other iconic brands hope to use metaverse to improve their interactive strategies with customers. Among the companies that are onboard, the metaverse bandwagon includes: Facebook Facebook’s journey into the metaverse began in October 2021 at an augmented virtual and reality conference. The event was meant to address the development of a digital universe where users can work and play. According to Mark Zuckerberg, Facebook’s CEO, hosting a metaverse will attain several objectives over the next decade. These goals include supporting a valuable digital commerce market, providing jobs to developers/content creators, and ultimately connecting approximately one billion users. Furthermor...